Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
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Source: The Future of Paid Search Infographic
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Tags: Advertising, paid search, Pay per click, PPC
I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me the megaphone broadcast method of the news feed on Facebook is a major negative. But I’ve also made this decision to become less social because I want to be polite to those I follow and those that follow me. I don’t want to clutter my relatives news feed with boring Internet marketing related articles and I don’t want to clutter my associates news feed with pictures of my little children.
This problem bothered me from the very early days. Thinking that Facebook woudl one day take care of this I started grouping my contacts. When ever I make a connection I add them to a particular group. However, Facebook doesn’t allow me to easily leverage this work I’ve done (I know there is a very cumbersome way to accomplish this). Plus I’m one of the few doing this and I can’t expect the content I post to select groups to remain within that circle. So, even though I’ve done the work of grouping my contacts I’m frustrated that I can’t do anything with it.
It is for this exact reason that I like the circles offered by Google+. It solves the social noise problem and allows me to socialize online the way I socialize offline within distinct groups. This is one of the reasons I like Google+ but in short order here are other benefits I see:
- Cleans up the newsfeeds
- Addresses privacy concerns
- Consolidates social networking
- Impressive ancillary features
Not all of Googles recent projects have been successful, however I do think that Google+ offers a series of improvements to social networking that will make it a strong com
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Tags: Facebook, Google, Social Networking
I know infographics are all the rage these days and everyone seems to love them. I struggle to understand why people love them so much because quite frankly I don’t like them. They might look pretty,colorful and appealing, but in terms of conveying information they’re not very easy to use. The only infographics I’ve liked are the animiated ones, but I’m not sure those are called infograhics.
Here are five reasons why I don’t like infograhics:
- Hard to follow. Once you start down the image it becomes hard to follow. Most don’t have a general flow to them. I often get frustrated and overwhelmed.
- Distracting. Will all the different fonts and colors it’s hard to know which informaiton is important and which is not. I don’t have the time to learn the color codes and visual cues.
- Complicated. You can say the same thing in nice bullets. Much easier to read and follow.
- Overly cute. For the most part infographics tend to be overly cute and artsy for a information sharing vehicle. The layout and presentation get in the way of conveying valuable information.
- Efficiency. I’ve never created an infographic, but just looking at them I begin to wonder how much time and effort went into creating it. Given the snippets of information it conveys is the time/effort worth the information conveyed.
At the end of the day I feel they solve a problem that doesn’t exist. However, they look pretty and the word is in vogue, so I’ll tolerate them.
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Tags: Graphics, Information graphics
I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the marketplace is proving otherwise. According to a new report from research firm Flurry, mobile app use is outpacing Web browsing. This includes both desktop and mobile web browsing. This is a major development.
Read more about mobile app use is outpacing Web browsing on Flurry’s website.
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- At 81 Minutes per Day, Mobile App Use Tops Web Browsing (readwriteweb.com)
Social Media Cartoons, originally uploaded by KiwiFlitter.
Tags: Facebook, humor, social media, Twitter
Tags: Marketing, social media
Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video summary:
What stands out to me is how integrated everything is and marketers can not ignore traditional channels in favor of new ones. The smart ones will develop plans that incorporate all mediums and use it for maximum benefit.
Tags: Mobile Marketing, Smartphone
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