Shailesh Ghimire on June 25th, 2008

YouTube has added a few new features lately that are pretty cool. The first one is where you can customize the embed code to include a colored frame around the video when you post it on your site. The choice of colors is limited in the selection menu. However, if you go to the source [...]

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Shailesh Ghimire on June 24th, 2008

If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs [...]

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Shailesh Ghimire on June 23rd, 2008

Search engine optimization (SEO), can be very daunting if you think about it too much.  However, I’ve found that SEO is really not as complicated as some make it out to be. If you review the literature a bit, you’ll realize that the rules for great ranking is a fusion between great writing and effective [...]

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Shailesh Ghimire on June 23rd, 2008

From the Financial Times over the weekend:
Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first time, according to one popular measure of internet traffic.
Facebook attracted more than 123m unique visitors in May, an increase of 162 per cent over the same period last year according to [...]

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Shailesh Ghimire on June 20th, 2008

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”.  It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in [...]

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Shailesh Ghimire on June 19th, 2008

Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate.  Below is the screen shot of a CNN story from [...]

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