Personalized Email Spam Quadruples

From people’s paychecks to stock returns, almost every meaningful economic metric was down in 2008.   Fear not though, email spam doubled and what is even more annoying is that personalized spam quadrupled this past year. Just what the doctor ordered eh?
Why the massive jump in personalized spam you say? Well personalization is the holy grail [...]

Blogs Continue to Gain Influence

From the NYTimes earlier this week:
The study, which polled 2,210 people and was released this fall, found that the increase in blog readership from 2004 to 2008 was 300 percent; 47 percent of online consumers now read blogs.
Half of blog readers said blogs were useful when they were considering what purchases to make, and more [...]

To Laugh Or Not To Laugh

Image: Martin Deutsch
H/T: sfgirl

Kmart Reaches Out to Bloggers to Lift Exposure

Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart:
Kmart Enlists Bloggers To Get The Good Word Out
A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the critical [...]

Irony of the Day

From AdAge:
NEW YORK (AdAge.com) — Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio.
That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after [...]

Free Email Marketing Tip of the Day

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge):

I wonder what her open rate is with [...]

Spanning the Marketing Blogosphere

Time for a marketing blogosphere roundup. Where I bring you the constant variety of tips, tricks, news and opinions so you don’t have to wade through the overgrowth that is the marketing blogiverse.
Don’t like the auto bailout? Well Scott Montey, the social media guru at Ford, gives you tips on “How You Can Use Social [...]

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