An online community is an interactive group of members joined together by a common interest. An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map, [...]
Continue reading about Driving Customer Engagement Through Online Communities
As a passionate fan of world cup soccer I’m pretty excited that the World Cup is finally here. The fact that it is being hosted in South Africa makes it an extra special event in my mind. While winning the cup is the main goal, there are many ways in which you can measure the [...]
Recent Comments