I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the [...]
Continue reading about Time Spent on Mobile Apps Surpasses Time Spent Surfing Web
Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video summary:
What stands out to me is how integrated everything is [...]
This is how a completely Adobe Flash based website appears to the Google’s search engine spider (your second most important audience segment). The snapshot below is from a real website and I’ve hidden the full URL to protect the innocent.
This means the search engine spider has no way of reading the content to determine what [...]
Continue reading about Your Flash Based Website is a Big Black Hole
The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless. For the $25 your paid for this feature you really didn’t get anything in [...]
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