Blogs Perception Problem

Posted on August 19, 2008
Filed Under Blogging and Bloggers, Internet Marketing, SEO | 3 Comments

I think blogging still has a perception problem. This is especially true in the business world. Despite all the hype surrounding corporate blogs and blogging for business, many marketing managers do not appreciate how powerful a tool blogging can be if used properly. If you’re wondering whether blogging is useful as a marketing tool then at the very least read how blogging doubled Stormhoek sales in less than twelve months.

Fundamentally, it is important for marketing managers to recognize that blogging has evolved from simple online personal journals to central marketing pieces for many companies. Many blue chips, including Dell, GM (FastLane Blog) and others, have recognized the increasing importance of blogs and have used it as a central component in their marketing efforts. Blogging for business is a trend that is only going to grow over the next few years as more and more businesses’ face the reality that their customers want to engage them on the Internet on this platform.

Now don’t just take it from a blogger like me. A recent study from Forrester Research shows that 25% of customers in the US read blogs on a regular basis and 14 % of online consumers leave comments on blogs:

Comments

3 Responses to “Blogs Perception Problem”

Barry Hurd (1 comments.) on August 19th, 2008 6:20 pm

I agree, blogging still has a huge perception problem. When I am doing presentation and lectures- the word blogging has been struck from my vocabulary.

I have a YouTube video about the Marriott blog driving four million in revenue… that has to be just a little bit of incentive (if a hotel can do it right, then any business can)
Craig Barnes (1 comments.) on August 20th, 2008 7:06 am

Excellent comments. As marketers come under increasing pressure to demonstrate ROI across the entire marketing function, blogging will be critical to successful multi-channel efforts.
Blog Your Enthusiasm | The AIR Blog on August 27th, 2008 1:59 pm

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