Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 1
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are [...]
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic [...]
Continue reading about Competitor Using My Name in Google AdWords
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