Weathly People Spend More Time Online

A new study from Ipsos Mendelsohn shows that those with higher incomes (greater than $250K / year) spend more time online, watch less T.V. and listen to less radio:

Further reading at eMarketer.Com.

Efficient Collaboration

A picture can say a thousand words. This one shows how Wiki collaboration is much more efficient than e-mail collaboration. It makes e-mail collaboration look archaic.

Photo from lafabriquedeblogs
Hat tip: Beth’s Blog

Using PURL's to Increase Marketing Results

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”.  It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in [...]

Social Media Explained

The term “social media” has been thrown around a lot these days. So, what is social media? Well, here is a video the puts it in plain English:
Social Media in Plain English from leelefever on Vimeo.

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