Shailesh Ghimire on August 25th, 2011

Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
++ Click Image to Enlarge ++

Source: The Future of Paid Search Infographic
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Shailesh Ghimire on July 21st, 2011

I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me [...]

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Shailesh Ghimire on April 15th, 2011

The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless.  For the $25 your paid for this feature you really didn’t get anything in [...]

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Shailesh Ghimire on April 12th, 2011

The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental [...]

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Shailesh Ghimire on March 21st, 2011

I consume all of my blog content through Google Reader. If you asked me what the homepages of some of my favorite blogs look like, I would have no idea. That doesnt’ mean I don’t visit the blog. I often times will click on an article and visit to leave a comment. When I do [...]

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Shailesh Ghimire on March 10th, 2011

I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:

Continue reading about Metrics on Search Behavior for 2010 (via Google)

Shailesh Ghimire on March 8th, 2011

If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining [...]

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