I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google [...]
It had been a few months since I looked in my Google webmaster tools account. All the sites I own and operate are in this account and it’s rare for me to not be checking this account, but for some reason I just haven’t done it the past few months. When I log-in I can [...]
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Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very [...]
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One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement is given even though this old something has been so [...]
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
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