Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 1
It can be a marketers worst nightmare or it could be a great boom! However, the ability to see what others have experienced on a website can be very valuable. Many times I go to a website and while digging around I wonder how others may have used this information or what their experience may [...]
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are [...]
No more blah with Gmail. You can finally get rid of that boring blue – light blue theme on your Gmail. Until now GMail has oozed engineer all over when it comes to its designs. From the log-in screen to the layout, it screamed “made by engineers for engineers.” Now I have nothing against engineers, [...]
Recent Comments