Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]

Socializing With Online Marketing Expert Nipa Shah

I’ve gotten to know Nipa Shah over the past year and have greatly enjoyed our growing relationship. Even though its only been through Twitter, I’ve learned a lot from her expertise as a social media practitioner and online marketing expert. Not only is she an Internet Marketing expert but she is also the founder of [...]

A Memorable Social Media Carnival

The Social Media blog carnival rolled into Phoenix, Arizona this week and its been a week of great entertainment. Who want’s to be in Phoenix at the start summer you might ask – but hey why not? It’s a dry heat . Plus it’s online – and it’s not like you had to endure [...]

Romance Must Be in the Air

I am not known to display romantic flair. I should though. I’m sure Aimee would appreciate it more if I did. However, I’m coming around. In fact to get into the spirit of Valentines this year I submitted my romantic music stack as part of the Share the Love competition sponsored by SearchMe. I’m not [...]

SEO Myths

Just came across a post on SEO Shark where industry heavy hitters talk about the most enduring search engine optimization (SEO) myths. Rand Fishkin from SEOMoz kicks off the list with his top three:
1. Meta Keywords are still useful (they’re definitely not). See Meta Keywords Tag 101.
2. Keyword Density is a factor in rankings (it’s [...]

Spanning the Marketing Blogosphere

Time for a marketing blogosphere roundup. Where I bring you the constant variety of tips, tricks, news and opinions so you don’t have to wade through the overgrowth that is the marketing blogiverse.
Don’t like the auto bailout? Well Scott Montey, the social media guru at Ford, gives you tips on “How You Can Use Social [...]

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