Shailesh Ghimire on August 25th, 2011

Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
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Source: The Future of Paid Search Infographic
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Shailesh Ghimire on June 21st, 2011

I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the [...]

Continue reading about Time Spent on Mobile Apps Surpasses Time Spent Surfing Web

Shailesh Ghimire on December 23rd, 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, [...]

Continue reading about A Review of Search Marketing and Social Media in 2010

Shailesh Ghimire on October 27th, 2010

With the way technology is changing there is quite a robust debate on whether it is better to have a mobile application or a mobile website. I know there is no hard and fast answer – and many situations both may make sense.  There is certainly a balance given the cost of  developing applications across multiple platforms [...]

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Shailesh Ghimire on August 27th, 2010

One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. [...]

Continue reading about Analytics 360: Tracking Web Performance From Start to Finish

Shailesh Ghimire on August 12th, 2010

I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google [...]

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Shailesh Ghimire on July 23rd, 2010

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently the [...]

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