Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
++ Click Image to Enlarge ++
Source: The Future of Paid Search Infographic
Related articles
Pay Per Click (PPC) [...]
Continue reading about How Big is Paid Search (Pay-per-Click (PPC) Advertising)?
I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the [...]
Continue reading about Time Spent on Mobile Apps Surpasses Time Spent Surfing Web
With the way technology is changing there is quite a robust debate on whether it is better to have a mobile application or a mobile website. I know there is no hard and fast answer – and many situations both may make sense. There is certainly a balance given the cost of developing applications across multiple platforms [...]
Continue reading about Mobile Website Vs. Mobile Application
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google [...]
Recent Comments