Bid management is not as critical as it used to be and I’ve made this point many times with clients. But you don’t have to take my word for it anymore. Jason Tabeling over at Search Engine Watch recently wrote an excellent article on why bid management is not as important as it used to [...]
Forget all the social media hallopa for a second. Most business owners, and I’ve talked to a lot of them, want their site to rank well on Google searches. Often times they’ve spent some money building a website but their web developer (read: second cousins 17 year old stepson) isn’t experienced enough to get their [...]
Continue reading about Small Business Guide to Search Engine Optimization (SEO)
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 1
The Social Media blog carnival rolled into Phoenix, Arizona this week and its been a week of great entertainment. Who want’s to be in Phoenix at the start summer you might ask – but hey why not? It’s a dry heat . Plus it’s online – and it’s not like you had to endure [...]
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