Responsive web design is a web design technique where the website automatically adapts based on the device. I always show people the BostonGlobe.com website when explaining responsive design. Visit the website on a desktop browser and resize the width of the browser. As you will see, the content re-prioritizes itself based on the width. The idea behind [...]
Saw this infographic on Mashable (via HighTable.com) and was facinated by the numbers. Take a look: The mobile web is exploding. Every business strategy decision needs to consider the mobile web moving forward and for many brands there is little time to waste.
I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the [...]
Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video summary: What stands out to me is how integrated everything [...]