Mobile Marketing
Responsive web design is a web design technique where the website automatically adapts based on the device. I always show people the BostonGlobe.com website when explaining responsive design. Visit the website on a desktop browser and resize the width of the browser. As you will see, the content re-prioritizes itself based on the width. The idea behind [...]
Continue reading about Responsive Web Design vs. Mobile Website
Saw this infographic on Mashable (via HighTable.com) and was facinated by the numbers. Take a look: The mobile web is exploding. Every business strategy decision needs to consider the mobile web moving forward and for many brands there is little time to waste.
Continue reading about The Mobile Web is Exploding [Infographic]
I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the [...]
Continue reading about Time Spent on Mobile Apps Surpasses Time Spent Surfing Web
Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video summary: What stands out to me is how integrated everything [...]
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