This is how a completely Adobe Flash based website appears to the Google’s search engine spider (your second most important audience segment). The snapshot below is from a real website and I’ve hidden the full URL to protect the innocent.
This means the search engine spider has no way of reading the content to determine what [...]
Continue reading about Your Flash Based Website is a Big Black Hole
The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental [...]
Continue reading about Position Preference in AdWords is Being Retired
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Continue reading about Metrics on Search Behavior for 2010 (via Google)
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining [...]
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google [...]
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