Image via CrunchBase
I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems. Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search [...]
Continue reading about Merging Bing AdCenter and Yahoo Search Marketing
Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very [...]
Continue reading about Adding Multiple Business Locations to Google Maps (LBC)
Bid management is not as critical as it used to be and I’ve made this point many times with clients. But you don’t have to take my word for it anymore. Jason Tabeling over at Search Engine Watch recently wrote an excellent article on why bid management is not as important as it used to [...]
Content Nazi Cartoon by HubSpot, originally uploaded by HubSpot.
NO RANK FOR YOU!
Continue reading about Content Nazi (No Rank For You) Cartoon by HubSpot
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting.
Placement Bidding – The natural inclination of every [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are [...]
Recent Comments