Sep

Social Media in the Hospitality (Travel) Industry

Shailesh Ghimire on September 7th, 2010

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration:
Social media are being incorporated at a rapid rate into every part of [...]

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Aug

Analytics 360: Tracking Web Performance From Start to Finish

Shailesh Ghimire on August 27th, 2010

One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. [...]

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Jul

Online Reputation Management

Shailesh Ghimire on July 23rd, 2010

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing. This is because they’re genuine and consequently the [...]

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Jun

World Cup 2010 on Facebook

Shailesh Ghimire on June 11th, 2010

As a passionate fan of world cup soccer I’m pretty excited that the World Cup is finally here. The fact that it is being hosted in South Africa makes it an extra special event in my mind. While winning the cup is the main goal, there are many ways in which you can measure the [...]

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May

Time to Ditch Facebook? Take Poll.

Shailesh Ghimire on May 11th, 2010

Facebook is becoming a scary place. It used to be fun place to share photos, links, ideas etc. and connect with long lost friends. Now, as the social networking giant seeks to monetize their platform they’re using your data to do it. And while I can understand the business side, it doesn’t mean I don’t [...]

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Apr

The Social Media Divide

Shailesh Ghimire on April 27th, 2010

Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be [...]

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Apr

Socializing With Organizing Pro Jennifer Furrier: Free Your Space, Free Your Mind

Shailesh Ghimire on April 22nd, 2010

I’ve known Jennifer Furrier for over four years and she’s an impressive businesswoman. She is the owner of Essential Organizing, a professional organizing and productivity consulting business specializing in helping busy professionals get organized and efficient through realistic systems for time, space and information. She is the recipient of the 2007 National Association of Professional [...]