Oct
3

XXX Domain Names – Is Your Brand Protected?

Shailesh Ghimire on October 3rd, 2011

The new xxx domain names for adult content become available to the general public later this year. The domain names went into operation on April 15th of this year and the sunrise phase is already under way (it ends on October 28). During the sunrise phase only those with trademarks can purchase the domain names. So if you are a [...]

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Strategy, Technology View Comments
Mar
29

Restaurant Brands Using Social Media to Drive Traffic to Local Stores

Shailesh Ghimire on March 29th, 2011

Many brands are now well into the social media world. It’s no longer a new thing for them and for some social media is an integral part of their overall marketing strategy.  Brands in the restaurant industry seem to be of the latter category and are  making some great strides in leveraging social media to [...]

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Facebook, Social Media Marketing, Strategy, Twitter View Comments
Jan
5

Secrets of Engagement

Shailesh Ghimire on January 5th, 2011

Engagement is considered the secret sauce in social media. It’s almost as if you can’t say social media without saying engagement. This is for good reason.  When it comes to social media we don’t have successful social media campaigns – in the traditional sense – we have successful social media engagements. Why the distinction? Well because social media is about [...]

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Small Business, Strategy View Comments
Dec
23

A Review of Search Marketing and Social Media in 2010

Shailesh Ghimire on December 23rd, 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, [...]

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Internet Marketing, New Digital Media, Search Marketing, Social Media Marketing, Strategy, Technology View Comments
Oct
27

Mobile Website Vs. Mobile Application

Shailesh Ghimire on October 27th, 2010

With the way technology is changing there is quite a robust debate on whether it is better to have a mobile application or a mobile website. I know there is no hard and fast answer – and many situations both may make sense.  There is certainly a balance given the cost of  developing applications across multiple platforms [...]

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Internet Marketing, Strategy, Technology View Comments
Sep
7

Social Media in the Hospitality (Travel) Industry

Shailesh Ghimire on September 7th, 2010

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration:
Social media are being incorporated at a rapid rate into every part of [...]

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New Digital Media, Social Media Marketing, Strategy View Comments
Jul
23

Online Reputation Management

Shailesh Ghimire on July 23rd, 2010

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently the [...]

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Internet Marketing, Social Media Marketing, Strategy View Comments