Jun
28

Driving Customer Engagement Through Online Communities

Shailesh Ghimire on June 28th, 2010

An online community is an interactive group of members joined together by a common interest.  An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map, [...]

Continue reading about Driving Customer Engagement Through Online Communities

Internet Marketing, Marketing, Strategy View Comments
Apr
29

Next On Reading List: Charlene Li’s New Book “Open Leadership”

Shailesh Ghimire on April 29th, 2010

I just received an advance copy of Charlene Li’s new book “Open Leadership, How Social Technology Can Transform the Way You Lead”.

I am eager to get started reading this new book and will be posting a review. If its half as good as  her previous book “Groundswell”, I know it’ll be awesome.

Continue reading about Next On Reading List: Charlene Li’s New Book “Open Leadership”

New Digital Media, Strategy, Technology View Comments
Apr
27

The Social Media Divide

Shailesh Ghimire on April 27th, 2010

Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be [...]

Continue reading about The Social Media Divide

New Digital Media, Social Media Marketing, Strategy View Comments
Apr
22

Socializing With Organizing Pro Jennifer Furrier: Free Your Space, Free Your Mind

Shailesh Ghimire on April 22nd, 2010

I’ve known Jennifer Furrier for over four years and she’s an impressive businesswoman. She is the owner of Essential Organizing, a professional organizing and productivity consulting business specializing in helping busy professionals get organized and efficient through realistic systems for time, space and information. She is the recipient of the 2007 National Association of Professional [...]

Continue reading about Socializing With Organizing Pro Jennifer Furrier: Free Your Space, Free Your Mind

New Digital Media, Social Media Marketing, Strategy View Comments
Apr
6

Small Business Guide to Search Engine Optimization (SEO)

Shailesh Ghimire on April 6th, 2010

Forget all the social media hallopa for a second. Most business owners, and I’ve talked to a lot of them, want their site to rank well on Google searches. Often times they’ve spent some money building a website but their web developer (read: second cousins 17 year old stepson) isn’t experienced enough to get their [...]

Continue reading about Small Business Guide to Search Engine Optimization (SEO)

Internet Marketing, SEO, Strategy View Comments
Mar
22

Socializing With Marc Spagnuolo: Building a Business Around Your Passion

Shailesh Ghimire on March 22nd, 2010

I sat in on Marc and Nicole Spagnuolo’s talk at PodCampAZ 2008. While they probably don’t remember me I’ve never forgotten about them. In fact I’ve been following Marc’s work online ever since that time.  Specifically, I’ve been observing his use of social media and the way in which he’s been able to propel his [...]

Continue reading about Socializing With Marc Spagnuolo: Building a Business Around Your Passion

New Digital Media, Social Media Marketing, Strategy View Comments
Mar
3

Naturally Social is the Best Social

Shailesh Ghimire on March 3rd, 2010

I’ve been working on a bunch of stuff lately and I noticed that my social engagements on sites like Twitter went down a bit. I didn’t really notice it until I went a full day without updating on Twitter. I know there is nothing wrong with that. I’m not one of those types that likes [...]

Related Posts Plugin for WordPress, Blogger...

Continue reading about Naturally Social is the Best Social

Blogging and Bloggers, Social Media Marketing, Strategy View Comments