From AdAge:

NEW YORK (AdAge.com) — Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio.

That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio.

So you read it on print, hear it on the air waves or watch it on the tube. Then you go online and opine. For kicks you throw in a few posts about the death of old media. I get it.

A picture can say a thousand words. This one shows how Wiki collaboration is much more efficient than e-mail collaboration. It makes e-mail collaboration look archaic.

Photo from lafabriquedeblogs

Hat tip: Beth’s Blog