If President Bush signs the bailout for the car companies, as he is expected to, Uncle Sam will play a very prominent role in the marketing industry as well. Here is some food for thought:
The draft rescue plan for Detroit sent to the White House by Congress yesterday calls for the appointment of a “car czar” who will oversee the Big Three automakers’ expenses over $25 million — which, by extension, would include media buys. Based on Advertising Age’s estimates of spending by General Motors Corp., Chrysler and Ford Motor Co., that would give the as-yet-unnamed car czar control over some $7.3 billion in marketing spending in the U.S. alone.
State power is reaching areas once unimaginable.
Related articles by Zemanta
- Bailout plan could go to Bush today
- Poll: Americans Split On Big 3 Bailout
- Andy Borowitz: Poll: Auto CEOs Not Worth $1 a Year
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a801a9d8-57ea-496e-9261-ca9da5f79e90)
Related posts:
- State of the Union 2010 Here is a word cloud of President Obama’s State of...
Related posts brought to you by Yet Another Related Posts Plugin.
