Dec
15

Free Email Marketing Tip of the Day

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge):

do not use a single image for email marketing

I wonder what her open rate is with this format. One of the foundational principles of email marketing is to never make your entire email into one image. Many mailboxes block images and so your recipient sees nothing – as in this case. It is advised that you find a good balance with text and images. I don’t want to hurt anyone’s feelings but I am thinking about writing back to her with my advice. What do you think?

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Posted by Shailesh Ghimire Direct Marketing, Marketing Subscribe to RSS feed
  • Email marketing is essential for promotions of the services you are providing. Thanks for sharing the useful tip for e-mail marketing. I will look forward to it.
  • louiegie619

    I do agree with you; it's essential to develop targeted email marketing ads - plans of which distinguish and attain the people most likely to answer.




  • I got at least a dozen emails like that this holiday season. Delete, delete, delete. And the funny thing is, they are paying to send the emails. WHY?
  • Shailesh Ghimire
    Feel free to distribute - as long as you provide credit to the blog and me personally as the original source of your material.
  • hi..thanks for post article..can i copy this article for my collection and print this for make it easy to read??
  • Definitely do email her back and give her some feedback. This is helpful and she will appreciate it.
    Sam
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