http://www.socialreflections.com/kmart-reaches-out-to-bloggers-to-lift-exposure/ The Business of Social Media by Shailesh Ghimire Tue, 23 Feb 2010 14:56:24 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.socialreflections.com/kmart-reaches-out-to-bloggers-to-lift-exposure/comment-page-1/#comment-93 Link love December 2008 | Strive Notes Wed, 14 Jan 2009 00:28:23 +0000 http://www.socialreflections.com/?p=354#comment-93 [...] Social Media Wiz [...] [...] Social Media Wiz [...]

]]> http://www.socialreflections.com/kmart-reaches-out-to-bloggers-to-lift-exposure/comment-page-1/#comment-94 Shailesh Ghimire Tue, 30 Dec 2008 16:42:02 +0000 http://www.socialreflections.com/?p=354#comment-94 I can see a lot of room for abuse here. However, bloggers who only do it for the money will lose some serious credibility - so I think there is very little wiggle room there for any serious blogger. If I was asked to write a good review, I'd only do it for products/services I've used an see a clear benefit from. I can see a lot of room for abuse here. However, bloggers who only do it for the money will lose some serious credibility – so I think there is very little wiggle room there for any serious blogger. If I was asked to write a good review, I’d only do it for products/services I’ve used an see a clear benefit from.

]]> http://www.socialreflections.com/kmart-reaches-out-to-bloggers-to-lift-exposure/comment-page-1/#comment-92 sukhjit Thu, 25 Dec 2008 06:10:44 +0000 http://www.socialreflections.com/?p=354#comment-92 This is very interesting, I'd heard some bloggers were shopping and blogging about Kmart, but didn't know the details. I have to admit, I rely on the opinion of people I care about much more than "professional" reviews or slick advertisements. I read Chris Brogan's blog and feel pretty confident that he would speak his mind. I also spend a lot more time reading blogs and tweets then ever before so I'm way more influenced by what these friend say vs watching or reading something in typical media advertisements. That being said, I would hope and expect that the bloggers who get the bucks to blog, tell the truth. This is very interesting, I’d heard some bloggers were shopping and blogging about Kmart, but didn’t know the details. I have to admit, I rely on the opinion of people I care about much more than “professional” reviews or slick advertisements. I read Chris Brogan’s blog and feel pretty confident that he would speak his mind. I also spend a lot more time reading blogs and tweets then ever before so I’m way more influenced by what these friend say vs watching or reading something in typical media advertisements. That being said, I would hope and expect that the bloggers who get the bucks to blog, tell the truth.

]]> http://www.socialreflections.com/kmart-reaches-out-to-bloggers-to-lift-exposure/comment-page-1/#comment-91 Jennifer Maggiore Fri, 19 Dec 2008 21:34:19 +0000 http://www.socialreflections.com/?p=354#comment-91 Great musings. I would like to think that as the average person gains more power to gather and give away interesting, entertaining or useful information and the power that it can bring, that there comes an acceptance of a blurring of those lines (being paid to endorse something you genuinely like). Like you mention, transparency is crucial (Social Media will flame you above all else for dishonesty). With that being said, I think it is becoming more and more acceptable to be paid as an individual with a talent for gathering and giving the most important information, even if it is having a great experience at KMart that KMart paid for. One of the reasons I am a fan of Chris Brogan is that he would tell us if his experience sucked even though he was compensated for it. Great musings. I would like to think that as the average person gains more power to gather and give away interesting, entertaining or useful information and the power that it can bring, that there comes an acceptance of a blurring of those lines (being paid to endorse something you genuinely like). Like you mention, transparency is crucial (Social Media will flame you above all else for dishonesty). With that being said, I think it is becoming more and more acceptable to be paid as an individual with a talent for gathering and giving the most important information, even if it is having a great experience at KMart that KMart paid for. One of the reasons I am a fan of Chris Brogan is that he would tell us if his experience sucked even though he was compensated for it.

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