Advertising

Nov
10

Social by Design: Building Around People to Drive Brand Affinity and Direct Responce

Shailesh Ghimire on November 10th, 2011

A few weeks ago I attend a SEMPO AZ event where Phillip Rather from Facebook presented. Phillip is Facebooks agency partner. His presentation had some interesting nuggets from both a social engagement and media presence perspective:
SEMPO AZ Facebook Event – Phillip Rather
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Facebook, Social Networking View Comments
Aug
25

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Shailesh Ghimire on August 25th, 2011

Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
++ Click Image to Enlarge ++

Source: The Future of Paid Search Infographic
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AdWords, Internet Marketing View Comments
Dec
23

A Review of Search Marketing and Social Media in 2010

Shailesh Ghimire on December 23rd, 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, [...]

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Internet Marketing, New Digital Media, Search Marketing, Social Media Marketing, Strategy, Technology View Comments
Apr
8

Thoughts on Social Media (circa 2010)

Shailesh Ghimire on April 8th, 2010

Recently, Lauren,  a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic. Her topic was social media. She sent me a whole [...]

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New Digital Media, Social Media Marketing, Social Networking View Comments
Jan
12

Blogs Turning Into Advertorials 2.0

Shailesh Ghimire on January 12th, 2009

Check this out from AdWeek:
Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its “Living in High Definition” push, Panasonic new media consultancy Crayon recruited five bloggers to travel to CES on Panasonic’s dime. Panasonic footed the bill for their travel and passes to the event while [...]

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Social Media Marketing, Strategy View Comments
Dec
17

Kmart Reaches Out to Bloggers to Lift Exposure

Shailesh Ghimire on December 17th, 2008

Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart:
Kmart Enlists Bloggers To Get The Good Word Out
A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the critical [...]

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Blogging and Bloggers, Social Media Marketing View Comments
Oct
16

A Word About Air Marketing

Shailesh Ghimire on October 16th, 2008

There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency [...]

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Internet Marketing, Social Media Marketing, Social Networking View Comments