Air Marketing

Oct
17

Developing an Effective Social Media Strategy

Shailesh Ghimire on October 17th, 2008

Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify, [...]

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Social Media Marketing, Strategy View Comments
Oct
16

A Word About Air Marketing

Shailesh Ghimire on October 16th, 2008

There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency [...]

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Internet Marketing, Social Media Marketing, Social Networking View Comments
Sep
18

Social Media Seminar Recap

Shailesh Ghimire on September 18th, 2008

This past Tuesday I had the opportunity to speak at a seminar sponsored by AIR Marketing, here in Phoenix. My presentation was in fact the first in a three part series on Social Media. Yesterdays topic was “Harnessing the Power of Social Media”. It is really an introductory presentation reviewing the how consumers are using [...]

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Social Media Marketing, Strategy View Comments
Jul
30

Ranking Arizona: Vote for AIR Marketing

Shailesh Ghimire on July 30th, 2008

Ranking Arizona is an opinion poll on the different business in the Arizona market. It’s a great way for people to recognize some of the great local business in the area. If you haven’t voted yet, there are only two days left. And while you’re at it may I suggest you vote for AIR Marketing [...]

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