Business

Mar

Restaurant Brands Using Social Media to Drive Traffic to Local Stores

Shailesh Ghimire on March 29th, 2011

Many brands are now well into the social media world. It’s no longer a new thing for them and for some social media is an integral part of their overall marketing strategy. Brands in the restaurant industry seem to be of the latter category and are making some great strides in leveraging social media to [...]

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Facebook, Social Media Marketing, Strategy, Twitter View Comments

Sep

Social Media in the Hospitality (Travel) Industry

Shailesh Ghimire on September 7th, 2010

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration:
Social media are being incorporated at a rapid rate into every part of [...]

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New Digital Media, Social Media Marketing, Strategy View Comments

Apr

The Social Media Divide

Shailesh Ghimire on April 27th, 2010

Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be [...]

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New Digital Media, Social Media Marketing, Strategy View Comments

Mar

Socializing With Marc Spagnuolo: Building a Business Around Your Passion

Shailesh Ghimire on March 22nd, 2010

I sat in on Marc and Nicole Spagnuolo’s talk at PodCampAZ 2008. While they probably don’t remember me I’ve never forgotten about them. In fact I’ve been following Marc’s work online ever since that time. Specifically, I’ve been observing his use of social media and the way in which he’s been able to propel his [...]

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New Digital Media, Social Media Marketing, Strategy View Comments

Oct

Developing an Effective Social Media Strategy

Shailesh Ghimire on October 17th, 2008

Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify, [...]