Internet Marketing

Shailesh Ghimire on January 15th, 2009

Just came across a post on SEO Shark where industry heavy hitters talk about the most enduring search engine optimization (SEO) myths. Rand Fishkin from SEOMoz kicks off the list with his top three:
1. Meta Keywords are still useful (they’re definitely not). See Meta Keywords Tag 101.
2. Keyword Density is a factor in rankings (it’s [...]

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Shailesh Ghimire on December 15th, 2008

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge):

I wonder what her open rate is with [...]

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Shailesh Ghimire on November 18th, 2008

“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. “We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction [...]

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Shailesh Ghimire on June 19th, 2008

Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate.  Below is the screen shot of a CNN story from [...]

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