Marketing

Apr
8

Thoughts on Social Media (circa 2010)

Shailesh Ghimire on April 8th, 2010

Recently, Lauren,  a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic. Her topic was social media. She sent me a whole [...]

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New Digital Media, Social Media Marketing, Social Networking View Comments
Mar
30

Design Connection: Marketing Design and Creativity at Its Best

Shailesh Ghimire on March 30th, 2010

Creativity isn’t necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and “creation” itself I’m pretty thin. That doesn’t mean I can’t tell when something is creative and impressive. I certainly can and [...]

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Air Marketing, Marketing, New Digital Media View Comments
Jul
16

Socialize Your Business

Shailesh Ghimire on July 16th, 2009

Here are the slides to the presentation from Wednesday July 15 to SCORE. Thanks to everyone who attended and asked such great questions. I’m compiling all the questions that were asked with the answers and will post it as a blog post soon.
Socialize Your Business
View more presentations from sghimire.

Let me know if you have any [...]

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Social Media Marketing, Strategy View Comments
Apr
17

Difference Between a Page and Profile on Facebook

Shailesh Ghimire on April 17th, 2009

Every business is now rushing to develop profiles on social networking sites and jump start their marketing in Web 2.0. However, there are certain technical features about setting up a  business presence on Facebook which you need to be aware of before you jump in and start.  So, before you spend countless hours frustrated, take [...]

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Facebook, Marketing, Social Networking View Comments
Dec
16

Irony of the Day

Shailesh Ghimire on December 16th, 2008

From AdAge:
NEW YORK (AdAge.com) — Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio.
That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after [...]

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Fun and Such, New Digital Media, Strategy, Wiki View Comments
Dec
15

Free Email Marketing Tip of the Day

Shailesh Ghimire on December 15th, 2008

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge):

I wonder what her open rate is with [...]

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Direct Marketing, Marketing View Comments
Nov
14

H&R Block on Social Media Marketing

Shailesh Ghimire on November 14th, 2008

It’s a long video, but well worth watching, especially if you think your business/industry is not “attractive” enough to blog about.

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Social Media Marketing, Strategy View Comments