Marketing

Jul
17

What Social Media Isn't

Shailesh Ghimire on July 17th, 2008

I posted a video while back explaining what Social Media is. Today I came across a list put together by Marc Meyer pointing out what social media isn’t. Here are some of the things that stood out to me from this exhaustive list:
6. Social Media Isn’t:  Another Place to Distribute Your Press Release
9. Social Media [...]

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Social Media Marketing, Social Networking View Comments
Jul
7

Social Media is…

Shailesh Ghimire on July 7th, 2008

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Social Media Marketing View Comments
Jun
24

Developing an Effective Social Media Strategy

Shailesh Ghimire on June 24th, 2008

If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs [...]

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Internet Marketing, Social Media Marketing, Strategy View Comments
Jun
20

Using PURL's to Increase Marketing Results

Shailesh Ghimire on June 20th, 2008

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”.  It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in [...]

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Definitions, Direct Marketing, Internet Marketing View Comments