Pay Per Click
Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic:
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Source: The Future of Paid Search Infographic
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Continue reading about How Big is Paid Search (Pay-per-Click (PPC) Advertising)?
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining [...]
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google [...]
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Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 2
If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]
Continue reading about Optimizing Your Pay-per-Click (PPC) Campaign – Part 1
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