Search Marketing
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I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems. Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search [...]
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Just came across a post on SEO Shark where industry heavy hitters talk about the most enduring search engine optimization (SEO) myths. Rand Fishkin from SEOMoz kicks off the list with his top three:
1. Meta Keywords are still useful (they’re definitely not). See Meta Keywords Tag 101.
2. Keyword Density is a factor in rankings (it’s [...]
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic [...]
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